UFC CEO Dana White has made a career out of generating money, headlines and controversy. He’s also been able to create quite a bit of history along the way, catapulting the sport of mixed martial arts from VHS tapes in the back of the local video store and traded amongst friends hiding them from their parents to the mainstream.

Paddy Pimblett might be stepping into enemy territory on Saturday at UFC 324 but the crowd was definitely on his side during his latest faceoff with Justin Gaethje.

The announcement of the UFC’s switch from ESPN was one of the biggest stories in combat sports last year.