Bottled water always feels kind of silly to me. In part because I've lived where there's great tap water (Madison, Wisconsin, Warwick, Rhode Island... not Pittsburgh but you eventually come to enjoy ...
Way before recycling and sustainability were common concerns, a west Michigan company offered an alternative to plastic water bottles. Founded in 2009, it wasn't until recently, though, that the ...
In a decision underscoring the complexity and risks of making environmental marketing claims, the National Advertising Division (NAD) issued a decision in a challenge brought by the International ...
By joining forces with SoulCycle, who recently converted all packaged water in studios to Boxed Water™, attendees were treated to lush, foliage-forward studio rides with an abundance of decorative ...
Welcome back to FTW’s Beverage of the Week series. Here, we mostly chronicle and review beers, but happily expand that scope to any beverage that pairs well with sports. Yes, even cookie dough whiskey ...