When most PPC professionals think about Microsoft Advertising (Bing Ads for the holdouts among us), paid search is the default. You might remember shopping but too often, the youngest (and in my ...

Bing has introduced a series of enhancements to product ads and shopping campaigns, just in time for the busy holiday season. In addition, Bing is piloting a brand new feature that will allow ...

Microsoft has spent a lot of time and energy over the last few months adding generative AI features to all its products, particularly its long-standing, long-struggling Bing search engine. And now the ...

Bing is embracing Expanded Text Ads, the longer text ad format that Google is currently testing and plans to roll out in the coming months. On its quarterly API call, Bing Ads program managers ...

The experience of finding answers on the new Bing Chat powered by AI will now include ads. Microsoft says ads will be variable in nature, so different users could see different types of ads. The ...

Bing Chat's biggest selling factor is that in addition to having OpenAI's latest technology, it is connected to the internet. Web access gives the chatbot knowledge of current events, the ability to ...