Many CRM systems are "live," though far fewer are raging successes. User adoption, lack of demonstrable ROI, and escalating maintenance and support costs plague those firms that have effectively ...

Connected customer experiences start with connected systems and data within your organization. The deeper the connections, the more power you have to orchestrate personalized end-to-end customer ...

If you run or are starting a businesses, the best ingredient for success isn’t what accounting software you use, your hiring practices, or your office layout — it’s how you deal with your customers.

In many respects, externally sourced, on-demand CRM systems are the best option for companies with a wealth of customer data to both track and act upon. This is a truth that seems to become more ...

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In the coming years, growing competition among customer relationship management (CRM) providers—including technology titans like Microsoft, Salesforce, and Zoho—will cause a fundamental shift in the ...

There is no such thing as “one size fits all” when defining CRM success - either in terms of systems or functions. It is key to understand the firm’s unique needs and goals– and then to fully evaluate ...

Rocket CRM today announced the launch of its enhanced CRM automation system, marking an important advancement in how the company supports businesses in managing customer relationships, sales pipelines ...

I have been writing for newspapers, magazines and online publications for over 10 years. My passion is providing, in a way that is easily accessible and digestible to all, the knowledge needed for ...

Growing a small business requires strategic investments in areas that will make your processes simpler and more productive. A CRM (Customer Relationship Management) software application is one of the ...