Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. That core point—that a lousy brand rep eventually catches up with, and can doom, a business—has ...

Bad Reputation (2005) is a teen drama thriller film. It centers around a high school girl who chooses to embody the labels other students have given her. It was written and directed by Jim Hemphill.

Jon Michail is Founder & Group CEO of Image Group International & best-selling author of Life Branding. Follow him on LinkedIn & Twitter. Socrates once said, “The way to gain a good reputation is to ...

Did the racy pictures you sent to your crush get sent around the school? Did you hook-up with someone's boyfriend and now the whole school hates you? Are you the victim of slut bashing and don't even ...

This article was originally on a blog post platform and may be missing photos, graphics or links. See About archive blog posts. The kids of McKinley High take an unexpected -- and dare I say tragic -- ...

Folgers is trying to be cool. It's the biggest seller of ground coffee in the U.S., but it had to confront a painful realization: its reputation isn't great. Folgers is trying to be cool. Though it is ...