Forbes contributors publish independent expert analyses and insights. I explore personal branding and storytelling in the digital age. Apr 11, 2023, 12:00pm EDT This article is more than 2 years old.

A B2B ambassador program is not as common as the sister program - B2C. However, when done well, B2B programs can increase awareness of the brand tenfold and create eventual conversions in the millions ...

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Aggregage, Inc., the publisher of B2B Marketing Zone and more than 40 other B2B publications, today announced the results of a survey about the impact of COVID-19 ...

Marketers who rate their B2B firm's influencer program as very effective are more likely to say they outsource the work, use AI, and keep the program going continually, according to recent research ...

The word “campaign” is defined and used in many ways by B2B marketers, and sometimes the term can be confused with what are truly single assets or disjointed activities. This confusion and a lack of ...

Despite being an industry staple for nearly a decade, account-based marketing (ABM) practices feel newer than ever — and according to Mason Cosby, Founder of Scrappy ABM, the strategy’s still firmly ...

B2B marketers say the biggest deficiency of their content program is that it doesn't produce personalized content pieces, according to recent research from Uberflip and Heinz Marketing. The report was ...

CAMBRIDGE, Mass.--(BUSINESS WIRE)--Forrester (Nasdaq: FORR) will recognize SAS, Wolters Kluwer Health, and XPO as the 2025 recipients of its prestigious B2B Return On Integration (ROI) Honors at B2B ...

EVANSTON, Ill., May 24, 2022 /PRNewswire/ -- UniformMarket, the Illinois-based leading SaaS eCommerce platform for fast-growing B2B businesses in the uniform, medical equipment, footwear and apparel ...

As I previously discussed in my two-part series on B2C customer retention, It costs more to acquire a new customer than to retain an existing customer. The same holds true for relationships with B2B ...

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