Marketers from across the country (and even further) came together at the B2B Marketing Awards to recognise those who pulled off some of the best B2B campaigns of year. To find out why they won, we ...
I was hosting a roundtable at the end of last year and we got talking about creative marketing campaigns. Someone said, with an air of frustration: ‘why are all the examples we’re talking about B2C?’ ...
Businesses that sell to other businesses typically take a different approach to marketing than B2C businesses do—one that doesn’t involve the standard campaigns marketers in the B2C world use to reach ...
In today’s digital age, almost every business could be a considered a tech company. From small startups to large enterprises, all organizations rely on technology to some extent, whether it’s through ...
NEW YORK--(BUSINESS WIRE)--Bombora, the true B2B data pioneer, today announced an expanded integration with StackAdapt, a leading technology company in advertising and marketing. This enhanced ...
When asked to rank their organization’s top priorities, 75% of respondents to Demand Gen Report’s Benchmark Study cited Improving Campaign Results as their top priority. In light of that, we are ...
In today’s B2B environment, campaign management has become too time-consuming and complex to handle manually. Buyers interact with multiple channels, expect tailored communication, and often move ...
The distinction between B2B and B2C marketing is becoming less pronounced as customer expectations evolve. Today’s consumers demand the same level of personalisation and engagement in their ...
B2B influencers, those with "expertise that contributes to professional opinion," are on the rise. 75% of B2B businesses are already leveraging B2B influencers like CEOs, academics, and doctors. Here ...
B2B marketing too often gets lost under an avalanche of technical jargon, library images, and corporate reports. And despite what consultants and LinkedIn hot takes may want you to believe, your ...
Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. B2B marketers are well aware that their buyers have shifted their behavior online. The ...
Marketers Can Now Access Bombora B2B Digital Audiences through StackAdapt Bombora, the true B2B data pioneer, today announced an expanded integration with StackAdapt, a leading technology company in ...
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