Tim Cook said augmented reality allows consumers to be more "present." — -- In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality ...

CBS Texas unveiled its new augmented/virtual reality immersive studio on June 23, the first of its kind in the Lone Star State.

Imagine standing in front of the Lincoln Memorial, pointing your phone camera at the building and having additional museum exhibits that you can interact with pop up on the screen. A new augmented ...

Snap on Tuesday announced its plans to release a sixth-generation of its augmented reality glasses in 2026, as competition in the smart glasses market continues to heat up. Stream NBC 5 for free, 24/7 ...

ASUS and XReal are preparing to launch augmented reality glasses built for console and PC gaming in the first half of 2026.