Augmented reality (AR) uses cutting-edge technology to add artificial, digital qualities to real-life objects. Learn how AR ...

Augmented Reality (AR) is no longer a novelty. It’s a strategic force reshaping how consumers discover, evaluate and purchase products. AR bridges digital and physical retail in ways that drive ...

Explore 2026 smart glasses, from Android XR 70 degree view and Gemini AI to Spectacles with 6 DOF, so you can pick the right ...

Turning Physical Spaces into Measurable Experiences Beyond immersive events, we turn every space into an augmented ...

Customers are more likely to purchase items after viewing it in AR, Amazon said. — -- Amazon announced this week that its augmented-reality shopping tool -- which allows users to visualize how an ...

The world of fashion retail is undergoing a technological revolution. Traditional shopping methods are increasingly complemented, or even replaced, by digital solutions that allow consumers to try on ...

In episode four of the Tech Edit by Vogue Business podcast, entitled Augmented reality: How to engage tomorrow’s consumers, innovation editor Maghan McDowell is discussing how augmented reality has ...

Augmented reality comes to deep-sea divers, thanks to the US Navy's Office of Naval Research (ONR) and Coda Octopus's Divers Augmented Vision Display (DAVD) system. The setup turns any standard diving ...

XREAL today announced it filed a patent infringement lawsuit in the United State District Court for the Eastern District of ...

Neuroscience researchers must often decide which experiment is worth months of work before the evidence is fully clear. In ...

Augmented Reality has been around for many years. The game-changing technology that overlays digital information onto the real world while creating a unique and interactive experience is increasingly ...