When marketers incorporate VR and AR into their campaigns, they can create immersive experiences that captivate audiences and ...

Augmented reality is often used to enhance a customer experience in a store as is evident in the appended video. Using AR technology the customer in the video is able to see how she looks in many ...

Augmented reality (AR) is becoming more widely used in industries ranging from marketing to medicine. Moreover, manufacturers are increasingly interested in how to use AR for specific purposes. One ...

The most striking detail in Google’s latest augmented reality push isn’t the extension of their partnership but the hardware itself. At the Future Investment Initiative in Riyadh, Google and Magic ...

Augmented reality is an interactive 3D experience that combines a view of the real world with computer-generated elements.

The Greater Des Moines Public Art Foundation's AR Mural Project is the latest investment in interactive art in central Iowa.

The adoption of immersive technologies such as augmented reality and virtual reality by the freight and logistics industry has accelerated amid the COVID-19 pandemic. Although still in its early ...

Augmented reality (AR) continues to gain importance in our everyday lives. In the classroom, AR technology can enhance learning by providing students with interactive and immersive experiences, ...

In my previous Nextgov column, I got to interview the general manager of a company that is using artificial intelligence to help the military plan out its maintenance schedules. That program uses AI ...

Apple’s about to unleash its most important new product in a decade. Reality Pro, as it is rumored to be called, will be a VR headset like none other. No, I mean an AR headset. Wait, make that an MR ...

Trying an augmented reality product feels a bit like listening to your kid playing the violin. You are so full of hope as they pick up the instrument and position it next to their cheek. They lift ...