Awe greets these Top 7 AR picks. The rush comes because several major players shipped hardware or revealed roadmaps in 2025, ...

Close your eyes and imagine walking into a store that feels more like a personal, interactive showroom. You don't have to guess whether the couch will fit your tiny apartment or whether that lipstick ...

Augmented reality integration startup Skidattl says it’s looking to bridge the gap between the digital and physical worlds with today’s launch of its easily accessible augmented reality technology, ...

That’s kind of what augmented reality, or AR, is all about. It’s not about escaping to a totally new digital place like ...

Augmented Reality (AR) is no longer a novelty. It’s a strategic force reshaping how consumers discover, evaluate and purchase products. AR bridges digital and physical retail in ways that drive ...

Luxury real estate is shedding its relationship-only past by using AI and immersive technology to surface new opportunities.

Artists, record labels, and music marketers are creating custom filters to promote songs, as augmented-reality effects take off on social media.

Virtual technology has existed for more than 50 years. However, augmented reality (AR) and virtual reality (VR) have only ...

Google, in collaboration with Samsung, is transforming the landscape of augmented reality (AR) and artificial intelligence (AI) with the introduction of the Android XR platform. Powered by the Gemini ...

The use of computer-assisted navigation and robotics within surgery has exploded in recent years. Augmented reality technologies can now improve surgical accuracy and offer more complete data all ...

Nearly 15 years ago, Syntec Optics began working on lightweighting, clarity, and other advancements for optical prism assemblies used in augmented-reality systems for US defense pilots. The company ...