So-called "mixed reality" headsets are on the cusp of becoming a mainstream technology, and as Sony, Meta and Apple launch their own devices, BMW is looking at how it might of use in cars. BMW/dpa BMW ...

If you thought the infotainment systems available in today's autos represented the bleeding edge of in-car tech, you haven't seen anything yet. Here at CES, Harman is showing off a new augmented ...

Seatbelt lights, augmented reality. New car features I like this year Detroit Free Press auto critic Mark Phelan tests dozens of new cars every year. Here are some of his favorite new features in 2025 ...

Helsinki-headquartered Basemark has raised €22mn to bring its augmented reality (AR) “toolkit” to automakers across the globe. Basemark’s software, dubbed Rocksolid AR, is an AI-based computer vision ...

BMW’s idea of an augmented reality windscreen just got a bit closer to reality. The concept was part of the iVision Dee car that is paving the way for the company’s Neue Klasse vehicles that will ...

Amazement hit CES on 01/05/2026 morning as LG showed a windshield that overlays screens onto real roads. The demo at LG’s ...

Picture-in-picture may be coming to your next car courtesy of head-up displays that put more snippets of information in your line of sight. By giving you controlled doses of data projected onto a ...

ATLANTA, GA, UNITED STATES, April 10, 2025 /EINPresswire.com/ -- BrandXR, a leader in augmented reality experiences, and Glaze Car Wash™ have partnered to launch an ...

LocFinder is an augmented reality app that boasts it will always let you see which direction is home or find your car, even if you’re halfway across the world. LocFinder costs $0.99 on iTunes and ...

Detroit Free Press auto critic Mark Phelan tests dozens of new cars every year. Here are some of his favorite new features in ...