Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. We are on the precipice of the biggest year yet for audio advertising—and, more specifically ...

YouTube launched its version of audio ads, part of the platform’s strategy to engage music and podcast listeners, in November 2020. YouTube audio ads give ...

YouTube's decided that sticking to video-only ads constitutes leaving money on the table. The firm's product manager, Melissa Hsieh Nikolic, wrote in a company blog post that YouTube will launch audio ...

As a rural-facing, full-service marketing agency we often hear clients question audio advertising’s effectiveness. Our conversations often include the phrases “it’s so hard to measure” or “how do I ...

Digital audio has captivated a rapidly growing audience through streaming services and podcasts. By forming impactful partnerships with publishers, advertisers can achieve a prosperous future for all ...

SAN MATEO, Calif.--(BUSINESS WIRE)--AdsWizz, the global leader in digital audio and podcast advertising solutions, has expanded its tools with a new attribution solution. This solution for audio ...

Do you remember the first time you received a personalized ad? Perhaps you discussed a product with a friend, and the next day, an advertisement for that product popped up on social media. It almost ...

The advertising world has a problem. And if you’re running a small business, you’ve probably felt it firsthand. As your customers stream podcasts during their commute and listen to handpicked ...

Alexa, play interactive audio ads. On Monday, iHeartMedia-owned SSP Triton Digital announced an integration with Amazon Publisher Services that allows advertisers to buy interactive audio ads through ...

In the seventh article in ExchangeWire's 2022 Predictions Series, we hear from industry experts in the media, marketing, and commerce ecosystems on how audio and conversational advertising is set to ...