“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. With the forthcoming “cookie-pocalypse” threatening to reign havoc ...
Comcast is the latest addition to a growing list of TV ad inventory sellers sprucing up their audience targeting to win more advertiser budgets. On Friday, Comcast-owned ad buying platform ...
NEW YORK — AdsWizz and Nielsen have agreed to the renewal and extension of an agreement that provides data activation and audience targeting capabilities within AdsWizz’s full-stack audio advertising ...
Here's how LinkedIn professional attributes support intent, automation, and creative decisions across Microsoft Advertising.
The Microsoft Audience Network has moved predictive targeting to general availability. Following a successful pilot, all advertisers will now be able to use the feature in their campaigns. Why we care ...
Microsoft unveils Predictive Targeting, an AI-based advertising tool enhancing conversion rates, streamlining targeting, and offering flexible audience strategies. Microsoft launches AI-powered ...
New First-to-Market Political Ad Exposure Segments Empower Political Marketers to Reach Custom Audiences with Local Level Precision NEW YORK, Oct. 24, 2023 /PRNewswire/ -- Proximic by Comscore (SCOR), ...
What is the goal of any marketing campaign? To make the target audience notice the product or service. But, this can be a difficult task when there are so many platforms out there making it hard to ...
Does your actual law firm target audience – the people you’re currently reaching – represent the ideal clientele you want to attract? With so much going on in digital marketing, it’s easy to get ...
From its humble beginnings in print to the advent of broadcast media and the subsequent digital upheaval, the advertising industry has continually adapted to technological advancements. However, ...
Google added a new promotion targeting option to Google Merchant Center for audience targeting. The option is labeled "preferred audience" and is available when setting up a promotion. This promotion ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results
Feedback