Netmums.com has announced that both GSK-owned Oilatum and Aquafresh Kids have signed six-figure deals with the parenting site while its advertising spend has increased by nearly half. Both campaigns ...

As the number one kids' oral care brand, 1 Aquafresh understands the importance of good oral care habits from an early age. As well as an oral care range suitable for every stage in a child's ...

Perfectly white, perfectly straight, perfectly shaped. Brits spend hundreds of millions of pounds on it. Society is consumed by perfection, so no wonder the toothpaste category loves cashing in on it.

Once your child’s first tooth comes in, it’s time to start brushing with a fluoride toothpaste, according to the American Academy of Pediatric Dentistry — doing so helps prevent cavities and gum ...