As a market researcher, I am a student of human behavior. Over the past few years, my coursework has accelerated; keeping up with an ever-changing consumer means going far beyond traditional research ...

Achieve a deeper understanding of human experiences by deploying the creative practices in research. Here’s how ...

When it comes to market research, finding panelists and receiving accurate and fast feedback to find the next business opportunity is a constant struggle. Market researchers need a way to gain ...

Adopting a targeted, multi-pass reading approach to research studies can help you efficiently locate and extract the information you’re looking for while identifying potential limitations. Reading a ...

Researchers have published an assessment of 13 studies that took a genotype-first approach to patient care. This approach contrasts with the typical phenotype-first approach to clinical research, ...

To help scale traditional faculty/student models of undergraduate research engagement, institutional leaders can consider research peer mentoring, group-based programs and community-engaged research, ...

The typical approach to the research paper -- the generic term for pretty much all academic writing -- is to assign it as a summative assessment at the end of the semester. Faculty members normally ...

At Microsoft, we believe artificial intelligence (AI) is the defining technology of our time. We have been on the forefront of cutting-edge research in AI and integrating these powerful, innovative AI ...