Nothing about Apple's latest promotional video felt like Apple. For over 7 minutes, an awkward comedian explains to a sleepy audience of disinterested teens that the only way parents will buy them an ...
Benjamin and Chance react to a bevy of Bloomberg reports about Apple’s future plans, from touchscreen Macs to ads in Apple Maps and a future OLED iPad mini. And in Happy Hour Plus, the 1X NEO robot ...
If you’re still calling it Apple Search Ads, you’re already behind. Earlier this year, Apple dropped the “Search” and rebranded to simply Apple Ads – a move that signals something bigger than a name ...
Commentary: You don't need an 81-slide deck to convince your parents to buy you a Mac for college. Apple should change its tone to get its advertising groove back. Bridget Carey is an award-winning ...