Albertsons Media Collective, the retail media unit of Albertsons Companies Inc., announced on Tuesday the launch of an ...

The grocer’s shares are down by almost 20% since Susan Morris took over as chief executive last May, but have moved up over ...

Albertsons Media Collective has unveiled in-store incrementality measurement designed to determine which sales were motivated by exposure to ads.

As CPG brands push deeper into in-store media, one problem remains: proving the ads actually drive sales. At CES this week, Albertsons Media Collective unveiled a new in-store incrementality ...

Kroger's ambitious chase for Albertsons, meant to deliver massive scale and price reductions, crumbled under regulatory ...

A new framework looks to show true incremental impact, rather than attributing sales that would have happened regardless of ...

Albertsons is deploying AI tools across multiple business segments, including digital customer experience. A new AI search ...