Discover how desire drives real-world decisions, long before liking does. Learn why consumers chase products they later ...
Affective neuroscience provides a unique framework to understand the fundamental emotional processes that govern human behaviour and personality. Rooted in evolutionary theory, this field elucidates ...
Happiness plays a central role in shaping how consumers interact with products. It influences satisfaction, repeat engagement ...
Jasmin Cloutier, Ph.D., is an associate professor in the Department of Psychological & Brain Sciences at the University of Delaware. He received his Ph.D. in psychology and brain sciences at Dartmouth ...
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