A staggering amount of ad spend is slipping through the cracks in digital marketing. This is occurring as every open, click and impression holds immense value for brands. Yet according to Juniper ...

AdTech has significantly reshaped the business landscape, offering powerful tools that transform the advertising sphere and elevate marketing strategies. Central to this transformation is the pivotal ...

AI-powered search engine Perplexity says it’ll begin experimenting with ads on its platform starting this week. The site will be showing ads in the U.S. to start, and they’ll be formatted as ...

Google on Wednesday detailed its plans to bring ads to AI Mode, the company’s AI-powered experience in Google Search. Ads may appear “where relevant” below and “integrated into” AI Mode responses as ...

Rob Leathern and Rob Goldman, who both worked at Meta, are launching a new nonprofit that aims to bring transparency to an increasingly opaque, scam-filled social media ecosystem. When billionaire ...

Coca-Cola released a set of new holiday ads – and two created with generative AI are bubbling up discussion on social media. The pair of ads that utilize artificial intelligence dropped Monday, Nov. 3 ...

These days, turning on my Amazon Fire smart TV is like a reflex test. Hesitate for even a second, and the home screen starts blasting an ad for the latest show or movie from Amazon Prime. Even if I do ...

Tiktok's keyword-based search ad solution allows brands to target users directly in search results, stepping up its competition with Google's ad business. TikTok is taking a direct shot at Google with ...