You’ve probably played around with Demographics in your Google Ads campaigns, but have you experimented with Detailed ...

Here's how LinkedIn professional attributes support intent, automation, and creative decisions across Microsoft Advertising.

The unreliability of third-party ad targeting signals spells opportunity for publishers offering their own first-party targeting tech. Hearst has dramatically improved ad targeting across its ...

Overview AI helps marketers automate campaigns, analyze customer behavior, and deliver personalized content across multiple ...

In an increasingly data-driven advertising world, getting your ads in front of the right people can make all the difference. One powerful way to achieve that is through audience layering in Google Ads ...

Life360, a popular family safety and tracking app, is getting deeper into the advertising and analytics platform business. On Thursday, it announced its first location-based ad targeting solution, ...

In traditional forms of advertising, marketers often define their target audience based on basic demographics like age and gender. “Our target customer is women 25-45!” “Our target customer is men ...