Olga Zharuk explains why a lack of control and transparency - not just optimisation - is the main issue facing mobile game monetisation today, and how a white-label ...

Content Ignite, the publisher-first advertising technology and monetisation platform, has today (April 3rd, 2024) announced the launch of Fusion Ad Stacks, a groundbreaking new feature of its Fusion ...

Google and the US Department of Justice met in court for the final time this week to lay out their closing arguments for the case casting judgement over Google’s ad tech stack. With closing arguments ...

The advertising stack is bloated because there are too many hands reaching for a piece of the pie. But as we add systemic measurement into the mix, the economics of programmatic begin to collapse.