Publisher revenue is headed for a steep decline due to ad-blocking software in 2024, as revenue is estimated to fall by as much as $54 billion in the coming year. According to a recent report from ...
Blockthrough, a technology company focused on helping publishers recover advertising revenue otherwise lost to ad-blocking software, has released research showing that desktop ad blocking rose 5% in ...
Could tinkering with a site’s code to hide ads count as infringement? A recent ruling by the German Federal Court of Justice (BGH) has reopened the possibility that using ad blocking software could ...
Companies offering anti-ad-blocking tools are popping up all over the place. These companies are hoping to cash in on the industry’s furor over ad blocking by marketing software designed to confront ...
Not too long ago, a friend of mine visited the website of her healthcare provider to look for a doctor. The next time she went on Facebook she saw an ad from a dentist that said, “Now taking patients ...