Simon Activate, Powered by Snowflake, Gives Marketing Teams Direct, Easy, & Real-time Access to Company Data to Help Supercharge Personalization and Capitalize on IT Investments NEW YORK, NY / ...

Simon Data, the market-leading Customer Data Platform (CDP), announced today the launch of Simon Activate, a solution that gives marketing teams the ability to quickly and easily build advanced custom ...

The idea of “Customer 360” has captivated marketers for years. It promises a unified view of every customer, the ability to personalize at scale, and seamless campaign execution across platforms. But ...

One of the most important things a business can do when its using AI products or creating custom AI projects is to make sure all the relevant data can be used as inputs. AI and machine learning are ...

Data is great to have. But are you really maximizing the opportunities you have with it? Back in the day, it was exciting to just be able to capture data. But as the ability to capture data has become ...