In the fast-paced and ultra-competitive global automotive industry, the need for robust marketing and sales intelligence cannot be overstated. Companies are constantly on the lookout for innovative ...

It’s an understatement to say that technology has enhanced how organizations market and sell this millennium. Powerful CRM and marketing automation systems emerged (and then converged) to bring more ...

Healthcare providers and key customers within the ecosystem are undergoing significant organizational changes right now, and they are actively seeking new ways for pharmaceutical companies to support ...

Once upon a time, account-based marketing (ABM) was called account-based sales. Sales teams would decide which big fish they wanted to go after, and they would tap marketing to create personalized ...

While account-based marketing (ABM) remains a bit of an anomaly among B2B marketers, it is clearly gaining traction. With 96 per cent of those using it saying that it has been a key factor in their ...

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). This method focuses on ...

NEW YORK--(BUSINESS WIRE)--Evergrowth, the premier AI-powered B2B account-based sales platform, announced today its first fundraise of $2.2M, making it one of the largest pre-seed rounds in Baltic ...

Landing a large client can significantly improve your business's visibility and bottom line. To do so, business development professionals need to implement sales strategies tailored to these larger ...

Traditional approaches emphasize expensive tech stacks and campaigns, but even small businesses with limited resources can effectively implement ABM by leveraging existing resources, low-cost tools ...

Across the always dynamic and ultra competitive landscape of the food industry, businesses are increasingly turning to sophisticated marketing and sales intelligence solutions to gain an edge. With ...

Across the global landscape of the beverage industry, companies are increasingly turning to advanced marketing and sales intelligence solutions to gain a competitive edge. This includes the increased ...