Despite the rise of paid streaming services offering ad-free experiences, Americans continue to spend the majority of their audio time with ad-supported platforms, according to new data from Edison ...
As digital audio ad spend climbs toward $16 billion, a new MAGNA and Magnite study shows creative strategy, not just placement, can make or break ROI. Tested across nearly 3,000 listeners, the ...
In a world with increasing screen fatigue, how can brands make a lasting impression? Audio listening is at an all-time high, with 98 million Americans spending 21% of their time engaging daily -- that ...
Screens dominate the advertising landscape, but consumers are listening as well as watching. Harry Menear sounds out how the latest audio ad tech is a great equaliser... Whether through high-impact ...
As a rural-facing, full-service marketing agency we often hear clients question audio advertising’s effectiveness. Our conversations often include the phrases “it’s so hard to measure” or “how do I ...
Audio advertising presents a paradox: It’s an increasingly popular form of media, making up between 20% and 30% of consumption time in the US, depending on the source, but it’s woefully ...
AUSTIN, Texas--(BUSINESS WIRE)--(NASDAQ: AMZN) — At unBoxed 2024, Amazon Ads introduced AI creative studio and Audio generator, two new generative AI tools designed to lower creative barriers and ...
Audio platform provider Adthos has released a feature that uses artificial intelligence to turn pictures into fully produced audio ads With this latest innovation, users can now generate a complete ...
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